DesignFluence
Photography

Brand and Editorial Photography

The soul of your brand, in a frame your audience can feel.
What I Am Looking For

Most of the photographs on this site took longer to imagine than to make.

Some I carried around for years, waiting for the light and the person to arrive in the same afternoon. Some started as a conversation that ran for hours with someone who wanted an image she could not yet describe, and we kept talking until it existed between us and the only thing left was to go outside and take it. Some are of people I have known for a decade, which is its own kind of shortcut, because a face softens in front of someone it trusts.

The ones I keep are the ones that could not happen twice. Something arrives in the frame that was not there a second before and will not be there a second after, and it always lands heavy with something. Sometimes that is laughter. Sometimes it is a look straight down the lens that holds you where you stand. Nothing about it reads as arranged. It is alive enough that you could breathe it, except the direction runs the other way and it breathes something back into you.

That is what I mean when I say soul. An image true enough to work as a mirror, where a person looks at herself and sees clearly, possibly for the first time in a long while.

Nobody hands you that in the first ninety minutes. She gives you her good side and her professional face, and you can make something competent out of that, and it will look like a photograph of someone being photographed.

By the time a camera comes out inside a build, I have spent eight or nine hours with you. I know what you value, what you are building, and what you want a person to feel when she encounters your work. So we do not spend the session searching. It becomes about finding the frame that already holds the answer, and about the light doing what light does when you have waited for the right hour of the right day.

I'm also the one designing the pages these images will live on, so I shoot knowing exactly where each frame has to work, from the top of your homepage to a small square in next month's feed. Before the shoot we build a mood board together so the direction is settled early. If you're within driving distance, I walk the locations ahead of time. If I'm flying to you, I scout online and lean on what you know about the places near you. My full lighting kit comes with me wherever we shoot.

[ PHOTOGRAPHY — THE MIRROR, HELD ]
What I Am Actually After

A client told me recently that one of her images was almost a lot to look at.

She said it looked like a version of herself she had not caught up to yet. Too embodied to put out in the world, so she wanted to sit with it a while before she used it.

It was my favorite frame from the whole shoot, and her reaction is the closest thing I have to a mission statement.

An image made at your edge stays ahead of you long enough to be worth having. You grow toward it. The photograph waits, and one day you open the file and find that you have arrived where it already had you.

That is what I am reaching for every time.

[ STRONG IMAGE — FULL BLEED, RIGHT BEFORE PRICING ]
What It Looks Like

Photography is added to a Groundwork or Convergence build and priced on top of it.

The Essential Portrait Session.
From $1,500.
A focused shoot for the images your work needs to exist properly. The ones that go on a site, a book jacket, a program.
The Editorial Brand Story Session.
$2,500 to $3,500.
A fuller day, shot as a story rather than a set of portraits. Environment, hands, the work itself, the places where the thing you do actually happens. Where it is useful, the practical images too, your products, your space, the library a website and a year of social posts will draw from. If a retreat or a book launch is coming up, the day can be built around it, and the event becomes part of the story we shoot.
The Immersive Shoot.
Priced per project.
I come to you, for several days, and we photograph everything, including the retreat or launch you're running while I'm there. The most recent one was four days in Utah covering four separate businesses, editorial work alongside it, behind-the-scenes clips captured on a phone along the way for her social feed, and enough material to carry her presence for a very long time. Travel, days, and scope decide the number, so this one gets quoted rather than listed.
I come to you and shoot where your work actually happens. Anywhere within about two hours of Lancaster, Pennsylvania, is included. Beyond that, flights or extra mileage are added at cost.
How The Images Come To You

I shoot generously and choose carefully.

A session is made of setups, each one a single location and outfit, and every setup gives you around fifty lightly edited frames, delivered to a Dropbox folder. From each set you choose your favorites, usually ten to fifteen, and I give those a full edit. A two-hour Essential session usually holds two setups, while four days on an Immersive Shoot might hold twelve or fifteen, so your final count grows with how much we shoot. When I'm also building your site or program, I edit extra images for exactly what those pages need. Turnaround moves with the build, since the photographs and the pages tend to get finished side by side.

The images are yours to use on your site, your socials, anywhere your work lives. I ask for a credit when they're published and that they stay close to how I delivered them, so anything carrying my name still looks like something I made.

How It Comes Up

Usually because the Immersion pointed at it.

Photography gets added to a Groundwork or Convergence build when the work calls for it. Sometimes visibility turns out to be the tender spot, and being seen properly is the most useful thing that could happen next. Sometimes what is being built simply needs images that a stock library cannot supply.

Either way, the conversation happens once I know you. That is the only order that produces what I am after.
Book your fit conversation

Galleries to Explore