DesignFluence
Course, retreat, and experience design for people building something significant.

You have been carrying this around in pieces for years.

Let’s build the thing it has been trying to become.
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Who this is for

You know this work in your body. On paper, it is in pieces.

You have been teaching it for years, in one form or another. A retreat you have run three times that was different each time, because you were rebuilding it as you went. A curriculum that lives mostly in your head. Documents in five places, none of them the whole thing.

You would not have carried it this long if it did not matter. What it has never had is a structure, and you cannot build that structure alone, because you are standing inside it.

This is the work where that gets built.

C O N · V E R · G E N C E
/kənˈvər·jəns/ (n.)
i. the meeting of separate paths at a single point.
ii. where the understanding and the making stop changing hands.
The gap in the middle

You have probably done this in two halves.

Someone who understood you, first. A coach or a mentor who asked good questions and saw what you were reaching for, maybe more clearly than you could say it yourself. You left those sessions lit up, holding something real, with homework that amounted to go build it.

Then a designer, who was talented and did exactly what was asked. What they asked for was the structure, and you gave them the version of it you were able to describe. What they built matched that description.

Nothing went wrong in either room. The understanding lived in one and the making lived in the other, and no one carried anything between them. So the thing that got built came from the version of your vision that survived being summarized by you, under time pressure, to someone who had one hour of your history rather than eight.

A designer is not going to spend eight hours on your values, what you want people to feel, and the life you are trying to build around this. That is not their work. A coach is not going to open InDesign. Also not their work.

This is the disconnect I am merging. The Immersion is the coach’s depth. The Studio is the designer’s build. The same person holds both, so the deeper version of you actually makes it into what gets made. And nothing has to be translated in between because nothing changes hands.

Which frees you up considerably. You are excellent at the things you do, and you should be spending your hours there. I will go deep into your work, deep enough to ask real questions of it, and I will still be no good at actually doing it. Which is rather the point.

“The Immersion is the coach’s depth. The Studio is the designer’s build. The same person holds both.”
Photography
How it actually goes

Nothing gets built until we both understand what we are building.

Every engagement opens with the InnerFluence Immersion. Eight or so hours, one to one, before a single decision gets made about structure or design. It is not optional.

Here is why.

For years I took on builds where my role was to execute a plan someone else had made. Material would arrive with instructions attached, and I would make it beautiful without ever being asked what I thought, or whether the thing underneath held together. Plenty of designers work that way happily, and there is nothing wrong with it. I was quietly miserable, because I could usually see what was not working and had no standing to say so.

So I stopped. Now the understanding comes first. By the time anything gets made, I know what you value, what you are actually trying to build, and what it needs to feel like for the person receiving it.

The Immersion also gives us both something to stand on. When a decision gets difficult, or something arrives from outside and pulls in a different direction, we check it against your own words. You told me connection matters more than anything. So does this build connection, or does it quietly work against it? That question settles most disagreements before they become one, and it means the answer is never my taste against someone else’s.

Then we build, and I stay in the room while it is still being figured out. That is the only way I know how to make something we are both proud of, and it is the only way I am much use to you.

Checked against your own words
“You told me connection matters more than anything. So does this build connection, or does it quietly work against it?”
What gets built

Some of what can live inside this container.

Not every engagement includes everything here. What gets built is decided by what you are making and what you already have.

i.
Research, usually first

Understanding the people this is for before designing anything for them. Sometimes that is a survey across an established list. Sometimes it is fifteen real conversations out of a list of fifty, which can tell you more than a thousand responses ever would. If you have no audience yet, there are still ways to reach the right people, and we find them.

ii.
Architecture

The structure underneath a course, retreat, or program. What comes first, what depends on what, and what someone needs to be holding before the next part can land.

iii.
The VoicePrint

When we are shaping what gets said. If you have written every word yourself and it already sounds like you, you do not need it, and I will tell you so.

iv.
The material itself

Workbooks, manuals, guides, decks, handouts. The tangible things people leave holding, designed properly rather than assembled.

v.
Gap-finding

I go through your material the way your students will, and I ask what they would ask. Where there is no answer in the text, we have found something to build. That is often where the audio, the extra section, or the thing behind the QR code comes from.

vi.
Experience design

For retreats and live work, the whole arc. What happens before anyone arrives, what happens in the room, and what carries it forward once everyone has gone home.

vii.
Visual identity for the build

Where your existing brand does not stretch to cover it.

viii.
A website

In the rare case the thing cannot function without one.

Most engagements run six to twelve months. I take on a few a year.
The part most people miss

Built one way, it reaches one kind of person.

Most course material gets made in whatever way its creator learns best. Someone visual builds slides and diagrams. Someone verbal writes long and beautifully. Someone experiential runs everything live and captures none of it. Every version of that loses people who were entirely capable of understanding the material.

I have a UI/UX degree, and the thing that reorganized my thinking was accessibility. The principles that make an interface usable by people who move through the world differently are the same principles that make teaching material reach a whole room. Audio for the person who needs it spoken. Text for the person who needs to see it. Structure for the person who needs the map before the detail. Something for the hands.

The last training manual I built had QR codes running out to recordings and video, and it was color coded rather than numbered, so a person could find their place by feel.

When you tell me you want your work to reach people from every kind of background, I treat that as a design requirement. It shows up in what gets built.

Who this is not for

I will be straightforward about this.

If what you want is to hand over your content and receive a finished product, we will both be unhappy. If you already know exactly what you need and want someone to execute it, I am the wrong person, and I will say so in the first five minutes. There are excellent designers who work exactly that way, and you deserve one of them, not a compromised version of this.

This work asks for your actual presence. Sessions, reflection, sitting with questions that do not have immediate answers, and a willingness to discover partway through that something you were certain about needs to change.

The people who get the most out of this treat it as a partnership. That is the only way I work now.

What it costs

Not everyone who does the Immersion ends up here, and that is working as intended.

Sometimes what becomes obvious is that the right next move is smaller and more specific. One piece built well rather than a full ecosystem, the thing that gets you moving now.  With a bigger build waiting until there is something real to build it on. That gets scoped on its own terms and costs what it costs.

The Convergence Studio is for when the answer is genuinely the big build.

What shapes the number is scale. A six month build and a twelve month build are different animals, and so are a workbook and a full teaching ecosystem with material in four formats.

Scope gets decided after the Immersion, never before. That is the only honest order, and it is why nothing gets recommended here that makes the number bigger without making the thing better. More than once a client has arrived expecting a full build and left with something far smaller, because that was the true answer.

The Convergence Studio
From $10,000.
Scope gets decided after the Immersion, never before.
Every engagement begins with fifteen minutes.
You describe what you are building, and I tell you honestly whether this is your next step, including if it is too soon.
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